Search Engine Advertising (PPC)

Capture high-intent demand with accountable Google Ads.

We plan, launch, and optimise performance campaigns across Search, Shopping, and Performance Max with clean tracking and rigorous testing. Expect clear goals, transparent pacing, and steady improvements to conversion rate and CAC/ROAS.

  • - Full-funnel account structure and granular conversion tracking
  • - Feed optimisation for Shopping & PMax (titles, attributes, GTINs)
  • - Always-on experimentation: ads, audiences, bids, and landing pages
  • - Weekly insight reports with actions, not vanity metrics
Talk to a PPC strategist See digital marketing
Google Ads dashboards and PPC performance charts

Choose your path

Search Ads
Search Campaigns

Intent-driven keywords with tight ad-to-page relevance for predictable, scalable acquisition.

  • - SKAG/Theme clusters & negatives
  • - Responsive Ads & assets/extensions
  • - Lead forms & call tracking
Shopping Ads
Shopping & Merchant Center

Product-led ads powered by a clean, enriched feed and accurate attribution.

  • - Feed titles, attributes & GTIN hygiene
  • - Merchant Center setup & policies
  • - Profit-aware bidding
Performance Max
Performance Max

Asset-based campaigns that unify reach across Search, Shopping, YouTube & Display with clear guardrails.

  • - Asset groups & audience signals
  • - Brand exclusions & placement controls
  • - Incrementality & lift tests

Which should you choose?

Pick Search if…

You need qualified, bottom-funnel demand with high intent and clear keywords.

  • Lead gen & B2B services
  • Precise offer/page matching
Pick Shopping if…

You sell products and want scale with product-level control and visibility.

  • Clean catalog & feeds
  • Profit-based bidding
Pick PMax if…

You want widest reach with smart bidding and strong creative/audience signals.

  • Multiple assets & SKUs
  • Brand safety controls

Also see SEO for compounding organic growth and System Integrations for clean data & attribution.

How we work

1) Discover

Goals, margins, audiences, keywords, and tracking baseline.

2) Build

Account structure, assets, feeds, conversions, and QA checks.

3) Launch

Budgets, bids, audiences live with dashboards and alerts.

4) Optimise

A/B tests, negatives, placements, and scaling winners.

FAQs

Frequently Asked Questions About PPC

Related services

Online Stores

Conversion-ready storefronts with tracking, feeds, and marketing integrations.

Learn more
System Integrations

Connect Ads, Analytics, and CRM for clean attribution and closed-loop reporting.

Learn more
Search Engine Optimisation

Technical SEO and content programs to compound your organic demand.

Learn more

Ready to scale with PPC?

Let’s align on goals and ship a lean, testable account build.

Book a PPC consultation